Google Analytics Training Introduction- Part 3
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What to Consider Before Set Up
Planning Makes Meaning
When you do your pre website analysis you’ll be able to determine what are the special requirements for your installation. Tracking events in flash, tagging links, joining to AdWords, blocking IP addresses, and identifying any special coding circumstances are a few examples. So it is important that your client remains in the know with configuration settings especially when they relate to conversion and goals. It is a good idea to provide a summary of the installation after it is completed.
There are times you may have to revert back to the original web design company when the code is complicated and unfamiliar. Sales, leads, brand, list building are all easy to track using Google Analytics. Quickly select your key performance indicators and now the fun starts. Combined Google Analytics reports with Google AdWords For a nice view on your wins and losses.
Getting set up in your Google Analytics interface so everything is optimized for your campaigns is the mission in itself. The steps you take to get there consistently will depend on your ability to zoom in on each website with an optimized configuration.
