Social Networking Guide
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Boomer Explosion
Social networking is catching on like a bad disease with the largest growth occurring in baby boomers. Although GenY still dominates network population marketers surely must note the rate boomers are becoming involved in social networking.
Social Networking Approach
The approach to social networking is similar to living in a small town; getting to know neighbors, new friends and the community. Trying to aggressively push products will likely create undesirable results. If you try to create too much hype people react reluctantly to the offer. It seems that an idea in your mind communicated to someone who has influence can have an enormous ripple effect.
Different People Effect Other People
Personality Types studied in Social Networks include creators, influencers, creators, critics, collectors, joiners and spectators. Having a better understanding of how these people interact in social networks will help you get the bigger picture in social networks. There are people looking for your business offerings right now, you just have to get your message out there in the right light. Influencers play a large role in buying decisions.
Relationship Marketing
Striking up good conversation is a nice way to form new relationships. In social networks, relationships are considered assets and they are best obtained form listening to what people are saying. Engaging in conversation is much easier when you can relate and contribute to subjects. Good conversional skills will always attract more people to you. Talking down to people is not a good idea. People eventually become curious about you when you create interest. Your interested friends will leave the social space to visit your website when they want to.
Who are you trying to connect with, friends, family, clients? Twitter is used for business and personal reasons, for that matter so are Facebook and other social networks. Did you ever notice the advertising present on Facebook? Mixing business in social networks can be incredibly effective with a balanced approach.
How Do People Find You?
On your social profiles always leave a link back to your website and any other information people can learn about you. The less you put on your profile the more people viewing it will think you have to hide. I like to put a picture and a full description of my interests, music, etc. Your unconditional contributions will often be your most worth asset to others. Many traditional marketers that enter social networks make the mistake of presenting “one time”, “limited time” offers. Without any trust or relationships the offers are nothing but echoes in an empty hallway. The way to engage in conversion is to first look for people talking about you. Next what are you interested in?
Building your social network will be determined by your ability to connect with people, share ideas and engage in conversation. Be nice, compliment others and contribute; the business may come in time.
Big Business Embracing Social Networks
The big guns in business and celebrities are now in social networks with millions of friends and followers. Rarely a day passes where I don’t hear Facebook or Twitter mentioned on TV or the radio. Baby boomers are flooding the networks with new memberships at unprecedented rates; 16.5 million adults ages 55 and older engage in social networking.
If you are looking for help getting a social marketing strategy working for you think more along the lines of meeting people and getting to know them. We help businesses incorporate this strong branding element into online marketing campaigns and measuring it. Our approach is mapping out the best rounded approach for your business.
GA Socializer Includes
- Master plan Spreadsheets
- Keyword research
- Integrated Mind map wireframe
- Installation & Filtration of Google Analytics
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