Apple , Apple Bananas, Apple Core, Apple Green, Apple Half, Apple Pear, Apple Slice, Apple Vase, Apples, Apples Bushel, Apples Cherries, Assorted, Assorted Juice, Avocado, Avocados, Banana, Banana Orange, Banana Peeled, Bananas, Bananas Pineapple, Berries, Berries Cream, Blackberry, Blueberries, Boysenberries, Cantaloupe Slice, Cantaloupe, Cherries , Cherries Apple, Cherries Happy, Cherries in Basket, Cherries Vase, Citrus, Coconut, Cornucopia, Cranberries and Fruit Basket.
Fashion catalog shots done on location can add an entire dimension of entertainment to the visual appeal and personality of a book. The entertainment element becomes important to catalogers as consumers place higher expectations on these “wish books.” With the appearance and acceptance of “special logs” (special interest catalogs of narrow appeal and subject matter); [...]
Backgrounds and Backdrop Catalog Design Planning Backgrounds and backdrops need to be carefully thought out and chosen. Color and texture should be used considerately and psychologically. Props and accessories need to be logically planned and strategically placed. The products must be well composed within the frame of the designated space allocation. Lighting should be dramatic, [...]
One of the most exciting opportunities presented through the medium of photography for catalogers is FOCUS… the ability to literally and figuratively focus attention on merchandise. In any catalog shot, the product should be the star. Not the background, not the models, not the props and accessories, but the items being offered for sale. Everything [...]
The environment of the mailbox (the catalog’s distribution channel) is a highly competitive one. More often than not, several catalogs will arrive at the same time, with each catalog demanding the consumer’s attention.The presentation of the catalog has to establish positioning and credibility with the prospective customers. It is the “voice” that speaks to the [...]
How to Make Your Products Stand Out It is also a good way to check the composition (or arrangement of the subject within the space) for maximum display potential. Polaroid shots taken prior to the exposures of reproduction film can be utilized to scrutinize the set for all details, i.e. checking angle, clarity of lighting, [...]