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Photography In Design Around The World

Logo Design and Branding » photography in design
 
Catalog Location Photo Shoots
Fashion catalog shots done on location can add an entire dimension of entertainment to the visual appeal and personality of a book. The entertainment element becomes important to catalogers as consumers place higher expectations on these “wish books.” With the appearance and acceptance of “special logs” (special interest catalogs of narrow appeal and subject matter); [...]
 
Catalog Design- Backdrops and Backgrounds
Backgrounds and Backdrop Catalog Design Planning Backgrounds and backdrops need to be carefully thought out and chosen. Color and texture should be used considerately and psychologically. Props and accessories need to be logically planned and strategically placed. The products must be well composed within the frame of the designated space allocation. Lighting should be dramatic, [...]
 
Catalogs Focus on Product
One of the most exciting opportunities presented through the medium of photography for catalogers is FOCUS… the ability to literally and figuratively focus attention on merchandise. In any catalog shot, the product should be the star. Not the background, not the models, not the props and accessories, but the items being offered for sale. Everything [...]
 
Catalogs…A Photographic Medium
The environment of the mailbox (the catalog’s distribution channel) is a highly competitive one. More often than not, several catalogs will arrive at the same time, with each catalog demanding the consumer’s attention.The presentation of the catalog has to establish positioning and credibility with the prospective customers. It is the “voice” that speaks to the [...]
 
Types of Catalog Shootings
There are four basic kinds of catalog photography required for this specialized one-on-one marketing channel. They are: Studio still life’s (table top shots Location fashion shots Studio fashion shootings Location still life’s. Each has its built-in advantages and disadvantages. Each type of shooting can deliver remarkable catalog sales results. The choice of which types of [...]

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Paper & Ink

Business Design Packages » Paper and Ink
 
Raised Printing – Poorman’s Embossing
How Does Raised Printing Work? You can print raised lettering on a card, stationery, handouts or any printed item where you feel a second look is in order. Raised printing is also known as thermography. This applies especially to raised print business cards, after-all your business card can be a very busy printed item. Arguably [...]
 
Print Coatings are Design Elements
A Definition of Aqueous Coating This coating will be similar to varnish on both coated and uncoated papers but provides better protection over time. It is a low-pollution coating made under strict environmental-protective standards. It is a totally a water based coating which is applied in the same manner as ink on press. The coating [...]
 
Varnished Printing Effects
The Effect of Varnish on Your Full color Printing How we see Varnish What is usually most noticeable about a varnished piece is the general crispness of its illustrations, typography and the depth and saturation of its colors. Furthermore, certain images tend to stand out, by comparison, while others recede. This latter effect is produced [...]
 
Coatings and The Printing Process
Using Color & Coatings in the Printing Process You can use cmyk color and the Pantone Matching System when extra colors are required by setting up extra spots colors as plates in your digital file. You can also use cmyk color as opposed to RGB to print images but the colors may fluctuate. Cmyk inks [...]
 
Brochure Printing Shopping Tips
Brochure Printing and Design Shopping Tips Brochure printing is a practical process for any business. There are a large number of printing companies that compete for printing jobs, often getting a second or third opinion can often save, money, increase commercial printing quality and net you added extras that you would not otherwise have been [...]

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