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E-commerce | Overview | Total Revenue | Conversion Rate | Average Order Value | Product Performance | Product Overview | Product SKUs | Categories | Transactions | Visits to Purchase | Days to Purchase

1.7 E-commerce

Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/ecommerce

 

You must enable ecommerce in your settings and install custom form variables on the checkout page in order for this to work.

Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/settings/edit_profile

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1.7.1 Overview
The overview screen gives you a quick glance at web based sales. You can view Conversion Rate, Transactions, Average Order Value or Purchased Products.
graphicRevenue Analysis
Visitors Profile:
  • Languages, network locations, user defined
Traffic Sources:
  • Keywords, paid keywords, non paid keywords, all traffic sources
Map Overlay
  • Geolocation visualization
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/ecommerce

1.7.2 Total Revenue
What is the total revenue from web based purchases? Don't look for web analytics to match your back end sales. They should be within 3-5%. There are other remote possibilities like user security settings or javascript not supported that can affect your reported sales.
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Available Timelines
Day, Week, Month, Comparison.
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/revenue

1.7.3 Conversion Rate
When is your conversion rate the highest or when is it the lowest? Compared timelines to see how you are progressing.
graphic
Available Timelines
Day, Week, Month, Comparison
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/conversion_rate

1.7.4 Average Order Value
When does your site receive its greatest average order size?
graphic
Available Timelines
Day, Week, Month, Comparison
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/order_value

1.7.5 Product Performance
How are your products performing?
graphic
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/products

Product Overview
Look at your products and find out what is the hottest mover and what is not.
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
graphic
Quantity
Unique Purchases
The total number of times this product was seen in a transaction.
Product Revenue
The total revenue from product sales. Excludes tax and shipping.
Average Price
The average revenue per product.
Average QTY
The average quantity of this product (or group of products) sold per transaction.
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/products

Product SKUs
What are your most and least productive SKUs?
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Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/skus

Categories
In the ecommerce transaction code that you modify for ecommerce tracking you need to insert the category or it will show up as (none).
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Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/categories

1.7.6 Transactions
Compare transaction timelines and look for trends.
graphic
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/transactions

1.7.7 Visits to Purchase
What kind of a buying cycle do your visitors have? How many visits does it take until they purchase?
graphic
Available Views
Table, Percentage, Performance, Comparison
Available Timelines
Day, Week, Month, Comparison
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/visits_to_purchase

1.7.8 Days to Purchase
How many days does it take for a purchase to be made?
graphic
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Direct Link to Your Google Analytics InterfaceDirect Link To Google Analytics Interface
https://www.google.com/analytics/reporting/time_to_purchase

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