13- Questions you Need to Answer

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Before GA Set up, Preparation Configuration and Optimization

Your First Name:
Website URL:
Your Email Address:

Tell Us About Your Website

If your site starts with www.example.com then changes to subdomain.example.com or www.anothersite.com (e.g. checkout to third party billing) then your site spans multiple domains. 1) Does your site span multiple domains? Yes No
Some websites are created using frames. This means each page is made up of more than 1 page. E.g. Frame 1, Frame 2 and mainframe= 1 page. This is referred to as a frameset. 2) Are any pages created in a frame set?
Yes No
Event tracking is used to track how people interact with website objects such as videos (stop, play, rewind) or flash objects (clicks, actions or usage). 3) Do you require event tracking?
 Yes No
If you are using Adobe Flash files as part of your goal funnel we will need to modify the tracking code to trigger a pageviews from a flash event. It's OK, sounds difficult but it's not. 4) Do you require flash goal funnel pages?
 Yes No
It is possible to track how many times a NON html files (e.g. PDF downloads) are downloaded with minor modifications to your source code. These changes have no effect on what the user sees 5) Do you want to track Image based pages or non html files, e.g. PDF downloads?
 Yes No
When a website does ecommerce transactions we can track all activity in Google Analytics. Ecommerce goal funnels are very powerful. We will need to modify your checkout form to log transaction data accurately 6) Does your site use Ecommerce software? If so, what type?
E.g. Analytics Supported Custom 		Yes No
If your website processes transactions on another domain we will need access to that domain to place modified tracking code on it. 7) Does your site process ecommerce transactions on the same domain? If "no" list URL Yes No

Custom Tracking

If you are going to take advantage of Google AdWords advertising we must also make sure Adwords is talking to Analytics (linked properly) along with optimized filter settings. 8) Are you using Google Adwords? Yes No
Website visits from your own IP address should not count in data. In Google analytics we can block your IP addresses or IP range. 9) Do you want to block internal IP Addresses or IP ranges (networks) Yes No
Learning what phrases are being entered into your site search engine can be exposed by activating site search. 10) Do you want to track internal searches? E.g. phrases people enter into your own site search engine. Yes No

Goals, Site ID & Access

Goal funnels are configured within Google Analytics settings. There are many ways to configure goals which are best determined prior to installing the code. 11) Do you want to track goals on your website? E.g. every time someone makes a purchase, completes a lead form or views important pages. Yes No
For reporting, advanced segmentation and custom reporting, keyword focus will help us find your sweet spot faster. Do you know your money keywords? If not we'll find em in Analytics, over time. 12) What are three important keywords that describe your business? KW1

KW2

KW3
When we do an optimized Google Analytics set up we will require administrative access to your Google Analytics account. 13) Do you know how to give administrative access privileges to other users? Yes No
Defining your website type helps uncover the best goal to configure in Google Analytics 14) What type of website do you have? Ecommerce, lead generation or brand lift. (Check all that apply) Conversions- The amount of leads you are getting from that all sources of web traffic.
  • Conversion Rate- How effectively your traffic sources are at delivering prime visitors to your site and through your goal funnel.
  • Per Visit Goal Value- This is the value of each visit as they relate to goal fulfillment. You can stack this metric up against the costs of each visitor to estimate whether you are coming out as a winner or loser.
  • Closing Rate- This is not included in Google Analytics but is an essential part of determining the true value of each lead. For example if your sales team gets 500 leads from a lead form and has a very low closing rate from its sales people it may be time to look at changes. Look back at the ad chain from the keyword right down to your sales team.
  • CPA- Cost per acquisition helps you watch costs. Adwords, Yahoo! and MSN. With Google analytics we will track these Paid traffic sources.
    • > Lead Generation
    Brand lift
    Revenue- Take a close look at the total revenue and what it is composed of. What are your most popular selling items?
  • What are the most popular paths a visitor takes to purchase?
  • What are the highest abandonment pages in the goal funnel?

    • These factors strongly influence revenue generated.

    1. Per Visit Value- This is the value of each visit as they relate to goal fulfillment. You can stack this metric up against the costs of each visitor to estimate whether you are coming out as a winner or loser.
    2. ROI- Comparing AdWords data to Analytics data will give you an exact return on investment dollar value
    3. CPA (Cost per Acquisition) - Google Analytics does not have a metric for this. We can use the AdWords conversion tracker to give us all the information needed to determine the precise revenue required for each conversion. With Google Analytics you get this exact value as well.
      4. Ecommerce"/>
    There may be other unique aspects to your website that are not covered here. If you believe there are noteworthy points about this website related to installation of the tracking code, list them here. 15) Additional Comments:  
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